The most surreal feeling was the moment I hit buy for my World Cup tickets. The euphoria that accompanied it was incredible. Thinking and dreaming about attending a Women’s World Cup is all fine and dandy, but it’s a whole new ball game when you actually have the tickets.

Since we were going the first week in July, attending the semi-finals and final match, we needed to make sure we could get tickets. I had never even looked into this and had heard it was difficult, so let the research begin.

Google is a wonderful thing if there is information. The FIFA page had limited communication. You would think this was the first World Cup they were putting on a website. It was ALL IN FRENCH. parlez vous francais = non. After clicking the handy dandy translate button (that is now my best friend) I explored a little bit. Information was scarce, there were no dates on release or how it would be released (all updated NOW!). So, I did the smart thing by signing up to receive alerts when tickets would go on sale. This seemed the practical thing to do. I was ready.


Scrolling through Twitter several weeks later I saw a post from former USWNT player Julie Foudy, “Why why why do we continue to be surprised by this.” She was responding to a Twitter post by FIFA link, “So. Apparently this women’s football thing is quite popular. 25,000 #FIFAWWC Tickets were sold in the first two hours of sales. Thank You to everyone who got through and spent their hard earned money. ” My first thought was have FIFA been hiding under a rock? My second thought is, there would probably have been many more tickets had you sent the email out that I signed up for. Screw you FIFA and your women’s football thing! You mean the best female professional soccer players in the world at peak athletic performance playing in the top professional leagues in world. Now, buying tickets was personal. I was proud to be able to contribute to reshaping an expired preconceived notion.

I immediately texted my fellow travelers to see if they were ready to buy tickets and what price range we were looking at. I was pulling the trigger that morning no matter what, but their consent would be a good start to spending time together. We couldn’t buy specific games, it was a 3-game package, both semis and final in Lyon. What my eyes couldn’t believe was the price, $200 in the best section for all three games. That was my total for one person for all three games! I had bought tickets for Copa Centenario playoff in Houston and spent $75 per person plus tax for average seats so I felt this was a steal. This is how games in Europe are sold out, reasonably priced seats.

The one foreign concept to me was that I couldn’t select which seats I wanted in the stadium. I was given a section. Really that section was more like 1/3 of the stadium. I apparently wait for an email with actual tickets and seats when it gets closer to the actual event. This makes sense to me, maximize profits and sales by guaranteeing there are no seats left empty for the final matches. But it was just weird.

I don’t have to do the USSF lotto for tickets. I don’t have to wait for the general admissions tickets put out by the American Outlaws (I’m petrified of not getting any.) I’m not playing Russian Roulette with my experience. There will be no stress for tour guide.


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